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Top 5 Tips for Attention Grabbing Press Releases

Tonight I interviewed Rachel Monroe – pet industry copywriter – to learn her tips on writing press releases this holiday season. It was a great call – I took 5 pages of notes and wanted to share with you just…

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Learn How Joseph Grew His Pet Business Urban Outsitters to 6000 Clients!

Joseph Giannini has a thriving pet business – he is the largest independently owned pet service company in Chicago. His business has grown from a dog walking service, to now offering pet sitting, pet boarding, grooming, and a specialty pet…

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Marketing You Pet Sitting Business with Car Signs

On January 1st I will officially be changing the name of my Euless pet sitting business. It has been a decision that I have been wrangling with for about a year – ever since I discovered that I am not able to…

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5 Tips for Networking At the Dog Park to Attract New Pet Sitting Clients

The dog park is a place where people gather to let their pets run free and socialize with other pups. But what do the humans do while their dogs are having fun?  They chat, get to know each others dogs…

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Dancing Porcupine – Pet Business Interview

Excited to be back with another unique business to highlight. Today I am interviewing Stacy Lewis owner of Dancing Porcupine Tellington TTouch Practitioner and author.

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Four Paws Acupuncture – Pet Business Interview

Our first professional interview on Working with Pets is with Jeanie Marie Kraft, the owner of Four Paws Acupuncture in Salem, Massachusetts.

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Avoiding and Dealing with Difficult Clients

Difficult clients come in many forms – picky people, constant complainers, fault-finders, and the worst of all – angry customers. Setting expectations early, and living up to your promises can head off most of these problem people.

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Free Pet Industry Magazines for Business Owners

This weekend I found a couple of pet publications that offer free subscriptions for pet business owners. Both look like they have information that is valuable to keep on top of pet industry trends and new pet products. Both magazines…

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National Pet Memorial Day and The Pet Cemetery – An Unusual Pet Business

Today, Sunday September 9th, is National Pet Memorial Day.  A day to remember pets and honor the memory of pets that are no longer with us.  The day was established by the International Association of Pet Cemeteries in 1972 and…

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7 Questions to Ask Before You Advertise

One of my greatest struggles in my past 4 years of business has been finding effective wasy to advertise and attract new clients. I have tried magazines, high school sports sponsorships, ads in coupon books etc and still find that…

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