Blogging provides you with a unique tool to communicate. And while creating an online identity and blogging as that person or company image can be great fun, it can also be profitable. (And making money is certainly fun!)
Here are just a few ways you can monetize your blog:
Advertising Revenue. Whether you choose to sell ad space on your blog (and a blog with high traffic numbers will definitely be able to capitalize on this) you can also participate in AdSense or other PPC campaigns and make money from clicks.
Affiliate Revenue. Blog owners can publish affiliate banner ads, text ads and of course you can write great content with internal affiliate links to generate an additional income. In fact, many affiliate marketers use their blogs to do this exact thing.
Product Promotion. Finally, though certainly not the least of all, you can promote your own products or services on your blog. Just remember to keep it balanced. About 80% of your blog content should be valuable information and about 20% of it can be promotional.