It’s not enough to simply have a blog, your blog needs to have some sort of impact – you want to stand out – so you attract readers, subscribers and ultimately profits.
Here are a few tips to make sure your blog is the best it can be:
Tip #1 – Be personable. Each blog post is a unique opportunity to connect with your audience. Make them laugh, make them cry, inspire them and motivate your readers. In addition to your blog content, your blog design also impacts the connection you make. Include photos of yourself, audio and video blog posts and even the colors, layout and images you choose will help create a personality.
Tip #2 Make your blog easy to read by adopting user friendly formatting, fonts and type size. Images, short paragraphs and subheadings also make your content much easier to read.
Tip #3 Provide superior content. While your blog posts can be entertaining they must also provide value, educate, and inform.
Tip #4 Mix it up. Use audio, video and print content to keep your blog active and interesting.
Tip #5 Take advantage of useful widgets and plug-ins. For example, if you participate on Twitter or Facebook you can include a widget that prompts blog readers to follow you or one that posts your Twitter conversations on the side bar of your blog.
Tip #6 Market your blog. Use blog directories, social networking, search engine optimization and other marketing tactics to drive traffic to your blog and build readership.
Tip #7 Encourage comments. Active blogs are well read blogs. To encourage participation and comments, ask questions, acknowledge comments and encourage discussion.
Finally, blog consistently. This is paramount to a successful blog. Utilize PLR, guest bloggers and your own content to keep the posts consistent and up to date.