This month Donald Trump is back on NBC with a new series of the Apprentice with a cast of business-savy celebrities. A great opportunity to see some celebrities left out in the cold you could say but how does that relate to working with pets?

This week on the January 10th show his star apprentices are helping to raise awareness of the 4 million homeless dogs in shelters across the USA. The cast will split into two teams and compete to create the best community awareness campaign for “Pedigree Food for Dogs” annual Adoption Drive that is officially launched on February 7th.

As part of the show each team will visit an animal shelter and review campaigns from previous adoption events.

The winning community service announcement will be aired during the Westminster Kennel Club Dog Show on February 11th and 12th.

So why should you tune in to the Apprentice on January 10th?

1 ) to pick up tips that you can apply to marketing your pet business in your community with press releases

2) to learn the strategies that are used to get the attention of pet lovers

3) to gain knowledge that you can apply to help your local pet rescue groups get more exposure and more publicity for their community events.

I’ll get back to you with a review later this week – but tune in yourself on the 10th at 9pm EST / 8pm CT on NBC and let me know what you think!