Next Tuesday July 15th at 7pm CT I will be interviewing pet business marketing expert Leslie May – CEO of Pawsible Marketing. No matter what type of small business you have or want to start, one of your most important…
Read moreI had a great call with Leslie from Pawsible Marketing last night. Leslie began her specialty pet marketing consulting business on the advice of a friend. She found that she loves working with pet business owners as it fits with…
Read moreI have been enjoying spending time with my mom who has been visiting from Australia for the last 3 1/2 weeks. That’s us in the picture to the left. During her visit we escaped the Dallas heat for a week…
Read moreThis week I’ve interviewed two new prospective pet sitters that contacted me through my web site “Join Our Team” form. The interviews went well and it took me less time than ever to get prepared as I now have a well defined…
Read moreIn the last few months I have been taking a hard look at my large yellow pages directory bills that arrive each month. I’ve been wondering – am I really getting the best value for my marketing dollar? I always…
Read moreThis was the news in the Fort Worth Star Telegram in an article published last week. Several of you expressed concern about rising gas prices in my survey last week and they are certainly a valid concern when so much of…
Read moreIn my recent survey several of you expressed interest in learning more about getting a website online to market your pet business. My website has been one of my best marketing tools – I always ask new clients where they…
Read moreThis weekend I was doing my marketing research and asked a new customer as I always do at the end of an interview – how did you find us? Her answer is the one that I now most commonly receive…
Read moreIn the past three years I have spent a lot of time working on the web presence of my pet sitting business. I realized that more and more of my clients were searching for their pet sitter on the internet…
Read moreYesterday I shared with you a plan to motivate employees that included a incentive for marketing your business. Today I’m going to show you the postcards that I’m giving to my sitters so that they can distribute them and generate…
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